Market Research Analysts and Marketing Specialists

High Risk

Research conditions in local, regional, national, or online markets. Gather information to determine potential sales of a product or service, or plan a marketing or advertising campaign. May gather information on competitors, prices, sales, and methods of marketing and distribution. May employ search marketing tactics, analyze web metrics, and develop recommendations to increase search engine ranking and visibility to target markets.

O*NET Code: 13-1161.00
Tasks Analyzed: 5
Categories: 2

Alternative Job Titles

Business Development Specialist Communications Specialist Demographic Analyst Market Analyst Market Research Analyst Market Research Consultant Market Research Specialist Market Researcher
77%
Automation Risk
0% 100%

Many tasks can be automated with current AI technology

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Task Categories & AI Automation Potential

Breakdown of specific tasks and their potential for AI automation

Information Processing

4 tasks

Prepare reports of findings, illustrating data graphically and translating complex findings into written text.

medium confidence

Collect and analyze data on customer demographics, preferences, needs, and buying habits to identify potential markets and factors affecting product demand.

high confidence

Conduct research on consumer opinions and marketing strategies, collaborating with marketing professionals, statisticians, pollsters, and other professionals.

medium confidence

Devise and evaluate methods and procedures for collecting data, such as surveys, opinion polls, or questionnaires, or arrange to obtain existing data.

high confidence

Analysis Decision

1 tasks

Measure and assess customer and employee satisfaction.

medium confidence

Career Adaptation Strategy

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Develop Human Skills

Focus on creativity, emotional intelligence, and complex problem-solving that AI can't replicate.

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Master working alongside AI systems to enhance your productivity and decision-making.

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